511 Brand Toolbox
Welcome to the SANDAG 511 Brand Toolbox. This area of 511sd.com has been designed to enable you, our 511 partners, to refer to 511 in ways that are consistent with 511 and SANDAG communications efforts. What you will see on this site are suggestions for how to incorporate the 511 brand into your own communications more effectively. We trust that this will provide you with 511 information and materials that will allow you to better inform and service your own customers as well as ours.
Logo Library
There are six logo versions to choose from. Please select the one that best meets your needs. These logos should be used in accordance with the guidelines listed below.
Linking to 511sd.com
Relevant third party sites are encouraged to link to 511sd.com. It is not necessary to contact us to provide a link to the 511 site; however we have some general guidelines to the way that the link should be provided.
In lieu of the logo or button, we suggest that you use a standard hypertext link to the 511sd.com home page or to one of the modal pages.
Guidelines for the use of logos and links to 511sd.com:
Except as otherwise authorized by SANDAG in writing, when referring to 511 Web sites
please display only the logos provided in the 511Toolbox. By downloading the logo, you agree to these guidelines.
- The logo must always be an active link directly to http://www.511sd.com and no other URL.
- Do not alter the logo in any way whatsoever, including proportions, colors, elements, etc. Do not use the logo as a feature or design element of any other image.
- The logo may be displayed only on a Web page that makes accurate references to 511, its products or services. Do not display the logo on any site that disparages 511 or its products or services, infringes any intellectual property or other rights, or violates any state, federal or international law.
- Do not display the logo in any manner that implies affiliation with, sponsorship, endorsement, or license by 511 or SANDAG. These guidelines do not grant license or any other rights to use 511 logos or trademarks. SANDAG or 511 reserves the right, in its sole discretion, to terminate or modify your permission to display the logo at any time, or take action against any use that does not conform to these guidelines.
Graphic Options
The following graphic elements are provided for ease of use or you may simply re-type the text on your Web site.
JPEG |
EPS
JPEG |
EPS
JPEG |
EPS
JPEG |
EPS
Color Specifications
The colors should match the colors from 511sd.com as closely as possible. The color specifications are listed below. If you are unable to use this blue, use black and white.
Specifications for the Color Blue
Pantone Matching System: PMS 300c Blue
CMYK Mix: C = 100%, M = 54%, Y = 1%, K = 0%
RGB Equivalent: R = 34, G = 108, B = 178
Tagline
The official 511 tagline is “Connect to 511 for Traffic, Transit, and Commute Information.” Part of the strength of the tagline is that it refers to both ways of accessing 511 – through the Web and through the phone. So, using it on the phone helps drive people to the Web and using it on the Web helps drive people to the phone.
This tagline should be used only in the following layout. A downloadable JPEG and EPS file are available under it.
JPEG |
EPS
Referring to 511 in Print, TV and Radio
Print
Web: When leading people to a sub-page of the 511 site, always lead people to the 511sd.com home page and then instruct them to click onto the appropriate mode. For example, "For more information, go to 511sd.com and click Traffic."
Do not use additional punctuation when referring to 511. For example, "5.1.1" or "5-1-1".
Phone: When leading people to a specific element of the phone service, always instruct people to call 511 and then provide them with the appropriate word to say. For example, "Call 511 and say RideLink when prompted."
TV & Radio
When verbally referring to 511sd.com, it should always be stated "five-one-one s-d dot com", not
"five-eleven s-d dot com" or in any other combination.
Feedback and Comments
If you have comments or feedback regarding the content of the Toolbox, please contact Melissa Miles at mmi@sandag.org.
Download a PDF version of the 511 Brand Toolbox.